Need to Create Retail Packaging?
If you are a new hw startup, creating retail packaging for the first time can be a daunting task. There is a lot to consider and a lot of places where the process can go astray. Here is the process we took when designing the TrackR bravo retail packaging.
The process begins with sketches and different ways to possibly display the concept. At this time its important to focus on what points of your product that you are trying to convey at the 1 second glance your product will receive from people browsing their local electronics store. We like to think of the front of the package as a Freeway build board. It's important that a person can read a simple value prop while passing by at 60 mph.
Once you have a few basic concepts of the retail packaging, its time to engage with your manufacturer on options. While a certain packaging concept may look fantastic on paper, after seeing the cost and size, the concept quickly changes. We initially wanted a big square see through plastic box for the device but we found the costs to be prohibitive and went for a more standard paper box with a viewing window.
Finalizing the Design
The best way to test out your design ideas is to actually print out the die-lines that you receive from your packaging manufacturer and fold the pieces together to produce a concept. This is the lowest cost way to understand what the final result will be. This also lets your team show this to potential customers and get feedback.