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Startups creating retail packaging


Tags: Startups, hw startups, retail packaging, packaging, how to create retail packaging, designing retail packaging

Chris

By Chris Herbert on August 12, 2015

Need to create retail packaging?

If you are a new hardware startup, creating retail packaging for the first time can be a daunting task.  There is a lot to consider and a lot of places where the process can go astray.  Here is the process we took when designing the TrackR bravo retail packaging.

The process

The process begins with sketches and different ways to possibly display the concept. At this time it's important to focus on what points of your product that you are trying to convey during the one-second glance your product will receive from people browsing their local electronics store.  We like to think of the front of the package as a freeway billboard. It's important that a person can read a simple value proposition while passing by at 60 mph.

Prototyping

Once you have a few basic concepts of the retail packaging, it's time to engage with your manufacturer on options. While a certain packaging concept may look fantastic on paper, after seeing the cost and size, the concept will quickly change. We initially wanted a big square see-through plastic box for the device but we found the costs to be prohibitive and went for a more standard paper box with a viewing window.

Finalizing the design

The best way to test out your design ideas is to actually print out the dielines that you receive from your packaging manufacturer and fold the pieces together to produce a concept.  This is the lowest cost way to understand what the final result will be. This also lets your team show the prototype to potential customers and get their feedback.

The result

About the Author

Chris

Chris Herbert

 Chris started TrackR after almost losing his keys (and car) to the ocean in 2009.  Chris loves creating technology to help people stay more organized. You can reach him at @CGherb.