Many people on Indiegogo search for successful projects, such as TrackR sticker and TrackR bravo, when planning to launch their new crowdfunding campaign. And one of the most common questions I get asked is - what happens after the campaign? How does someone go about actually getting their hardware project made and shipped to the (hopefully) thousands of backers?
Manufacturing, in the end, really isn’t that difficult…if you have the right partner. Our team has been lucky in a way because manufacturing has always seemed easy to us and I realize this is because we have an amazing manufacturing partner. Many startups look at finding a manufacturer the same way someone might shop for a computer. They primarily search online and make their decision off of how “good” a manufacturer’s website looks. But making a good website and making a good product have nothing to do with each other.
Finding a manufacturing partner is like finding a spouse. The best way to start a relationship is through an introduction and begin building a foundation of trust. It’s that simple. Get introduced to a great manufacturer, build trust and the result will be a great product.