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The TrackR Blog

Welcome to the official TrackR blog. Stay posted for updates and office musings.

The Top 6 Things You Need to Go Back to School: the College Kid Edition


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By Hanna Wong on August 29, 2016

It's time to go back to school!


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By Prakash Prajapati on August 23, 2016

Introducing TrackR’s Newest Feature: Alexa Integration


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By Hanna Wong on August 17, 2016

It’s that time of year again and you need to get your child ready to go back to school!


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Trackr bravo pet phone item wallet ket finder tracker puppy 360

By Hanna Wong on August 11, 2016

Sometimes our busy lives can cause us to misplace things more often than we would like. This is especially true for items that are shared within the family, like the TV remote or car keys. Wouldn’t it be easier if every member of the family could help in the search for these easily misplaced items?


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Trackr bravo pet phone item wallet ket finder tracker puppy 360

By Hanna Wong on July 26, 2016

While some prefer to spend their summer at the beach, a large amount of vacationers enjoy taking advantage of the beauty that nature has to offer. Planning on going on a hike? Make sure you're prepared and aware of some hiking necessities!


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By Jessica Lam on July 18, 2016

Trying to avoid the summer heat? Head to the beach! Temperatures near the shore are much cooler during the summer. So what are you waiting for? Head over now, but make sure you bring every item listed on our checklist!


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By Jessica Lam on July 6, 2016

Fourth of July weekend is coming up! Get ready to have fun with family and friends. Learn about the history of the holiday and get tips to host the best 4th of July party!


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By Jessica Lam on June 30, 2016

As the 4th of July nears and we're gearing up to celebrate our freedom and portray our patriotism, check out our infographic to learn fun facts about the holiday!


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By Jessica Lam on June 29, 2016

When did Father's Day come to exist? How old is the world's oldest dad? What has changed over the past several decades? Check out the who and the how of Father's Day!


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By Macie Berlin on June 6, 2016

The average dollar amount on Father's Day gifts was $116 last year. Check out some other interesting facts and trends that may help you find what you need to help celebrate the father figure(s) in your life!


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By Macie Berlin on May 30, 2016

See how else you can make a difference just by choosing two wheels instead of four!


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By Jeremy Fish on May 12, 2016

Saving money, shedding pounds and reducing pollution is as easy as...riding a bike!


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By Macie Berlin on May 11, 2016

Few things are smarter than easily saving time and energy, so it's no wonder that Amazon's Alexa technology and fund would take interest in backing the device that lets you find your missing items in seconds.


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Chris

By Chris Herbert on May 4, 2016

Aside from being a great provider, a faithful supporter and an all-in-one teacher, jokester and motivator, Mom is also fantastic at doing something better than anyone else: finding our stuff.


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By Macie Berlin on May 3, 2016

Unlike those heroes on the movie screens or the men and women who are more obviously recognized for their selfless acts, moms are often left without undying gratitude.


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By Macie Berlin on April 29, 2016

According to research, a certain number of kids adds to a mom's stress load! What helps alleviate that stress? Check out our infographic.


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By Macie Berlin on April 28, 2016

Time is money, and let’s be honest - we could all use little more of both of these things. When it comes to convenience, we tend to err on the side of quick and easy (of course), but sometimes that quick fix is costly to one of our greatest joys - the environment!


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By Macie Berlin on April 22, 2016

Whether it’s because information is more readily available or issues are just advertised in more places, our society’s interest in taking care of the Earth is admirable.


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By Macie Berlin on April 20, 2016

Whether you are fervently rounding up your trusted accountant or shuffling through all of your documents in order to meet that looming April 15th deadline, taxes can be a stressful time for anyone.


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By Macie Berlin on April 12, 2016

Life looks so much better on a Pinterest board, doesn’t it? We can get lost in a plethora of well-designed bedrooms, sultry meals and themed crafts, gifts and party bags.


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By Macie Berlin on April 6, 2016

TrackR tablet enables users to locate lost or missing iPads using their smartphone, without needing Wi-Fi or cellular connection.


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By Chris Herbert on April 1, 2016

Allegedly the funniest day of the year, April Fool’s Day looms later this week, and despite housing some of the most intelligent products on the market, we decided it was a good opportunity to throw it back to some of our favorite pranks.


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By Macie Berlin on March 29, 2016

Packing your bags in preparation for a Spring Break getaway? Join the other 65.1 million travelers who are on the same page.


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By Macie Berlin on March 21, 2016

No one wants to be the victim of any crime; it’s scary. We feel violated, blindsided and fearful. What about the other side of the coin though? What happens when we catch the perpetrator - whether it’s purposeful or by accident?


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By Macie Berlin on March 14, 2016

According to Bauer, “The philosophy of creating powerful relationships and inspiring experiences for our friends, colleagues, and families at Royce is how we ensure this gift will continue to last for the future generations to come.”


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By Macie Berlin on March 10, 2016

Phones. Cars. Bikes. Purses. Electronics. Food. Items are stolen every day from homes, public areas and businesses. The average victim of theft loses around $2881 in a single incident, yet there is something stolen every 13 seconds.


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By Macie Berlin on March 8, 2016

Your mind is racing. Dozens of probable and ugly scenarios are swarming in your head: identity theft; financial burden; irreplaceable cash; gift cards. Losing your wallet is more than just a pain in the neck.


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By Jessica Lam on March 4, 2016

Our world is filled with data, drives and direct communication. Our laptops are personal and prized, and losing it means a lot more than shelling out the replacement costs.


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By Macie Berlin on March 2, 2016

I did it this morning. It was dark and cold outside, and I was eager to jump into my car and head toward my dawn workout. Oh no. How could...but where did...I swear I just had them…


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By Jessica Lam on March 2, 2016

It is likely the item that we use the most often and consider the most valuable throughout each and every day, yet somehow it also seems to be the item that we constantly are missing, misplacing or simply leaving it behind.


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By Jessica Lam on February 26, 2016

To even think that we’ve hit the pinnacle of the IoT (Internet of Things) is ridiculous.What does it take to be considered a key player within such an occupied and desirable place?


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Chris

By Chris Herbert on February 25, 2016

Three. That’s the number of bikes I’ve had stolen during my post-parent living years. Not only are more than 1.5 million bikes stolen every year, but they are most often stolen from one’s garage, driveway or shed.


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By Macie Berlin on February 24, 2016

According to Jessica Chin’s article released in Huffington Post, it appears that students at Boston University are emptying their pockets into more than just their school fees. In fact, it seems that it’s their pockets that are disappearing altogether.


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By Macie Berlin on February 23, 2016

When it comes to start-ups, crowdfunding is often a top resource for bringing in both money and customers. The solution does not exist entirely in simply running a campaign, however, even when it seems to perform well.


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By Macie Berlin on February 19, 2016

Before the days of recharging, rewiring or refurbishing your favorite electronics, there was some small print that came alongside certain products in order to make them more or less attractive: Batteries (not) included).


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By Macie Berlin on February 17, 2016

All healthy relationships take work. While no two are exactly alike, fostering something that grows, flourishes and evolves is no easy feat.


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Chris

By Chris Herbert on February 11, 2016

Time is money, right? When it comes to car keys, it turns out that the price tag is a lot more than you might think.


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By Macie Berlin on February 10, 2016

From famous political leaders to unassuming figures, the power of words can make, break and change lives. This Valentine’s Day, reflect on the types of speech that has impacted your position on life, on love and on language.


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By Macie Berlin on February 8, 2016

Romantic Comedies (or Rom Coms for short), dazzle the movie and television sets with tempered love stories, each involving a different twist. From humorous failed relationships to life after marriage, each scripted scene resonates with a viewer in some shape or form.


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By Macie Berlin on February 1, 2016

Aside from the candy-coated and heart-decorated aisles of every convenience, grocery and retail store, there is said to be significance behind February 14th, but the holiday’s history seems to have some conflicting versions.


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By Macie Berlin on January 25, 2016

The Internet of Things (or IoT) is the Emerald Palace on the windy, long yellow brick road that so many consumer technology companies find themselves traveling.


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By Macie Berlin on January 19, 2016

As previewed at CES, TrackR is intent on saving you from the mundane and deprecating search for your precious things by implementing the “Works with TrackR” program.


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By Macie Berlin on January 13, 2016

Four days, 35 hours, 400 square feet and some sore feet and legs later, the TrackR team has officially finished our stint at the Consumer Electronics Show of 2016, and we’re ready to roll into the new year with post-CES glow and a few recaps about our exciting new stuff!


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By Macie Berlin on January 12, 2016

For the most part, as a consumer-based society, smartphones seem to be our most utilized and constant mode of technology. That means, however, that we often prefer innovative gizmos and gadgets to somehow connect, pair or incorporate with our phones.


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By Macie Berlin on January 6, 2016

The lights have been taken down, the candy canes are stale and, statistically, 25% of you have already foregone your once adamant New Year’s resolutions. The holiday spirit may be dissipating, but that doesn’t mean that there isn’t a buzz in the air.


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By Macie Berlin on January 5, 2016

When you’re considered the leader and hub of innovative technology, hosting upwards of 300,000 attendees and exhibitors, what type of influence do you have on the world of tech? Or does the world of tech have an influence on you?


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By Macie Berlin on January 4, 2016

Despite conflicting views or feelings about the new year that is upon us, there is one thing that can produce a positive beginning to 2016.


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By Macie Berlin on December 31, 2015

They say what happens in Vegas stays in Vegas, but when it comes to the annual Consumer Electronics Show (or CES), the latest and greatest products, apps and inventions go far beyond the Nevada state line.


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By Macie Berlin on December 29, 2015

The beauty of traditions is that they can bend and flex along with our lives and changes, but they impose a certain precedence that keeps them just as valuable.


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By Macie Berlin on December 16, 2015

From stringing popcorn to watching the classics, ‘tis the season to relive, revive or simply begin traditions. Here at TrackR, no two holidays traditions look the same, but we want to share our spirit with you!


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By Macie Berlin on December 14, 2015

From “ManCrushMonday” to bad Ecards, we like to both participate in and monitor the different parts of social media. There is one trend, however, that may be the most eye-catching of all.


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By Macie Berlin on December 4, 2015

Even as a Southern California Native, I can feel the holiday season in the air. Sure the sun is shining, the temperature is in the 70s and the closest thing to a rain or snowdrop is my leaky faucet, but nonetheless, my holiday spirit feels ready and free.


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By Macie Berlin on December 2, 2015

Nothing is more frustrating than the unreasonable realization that you cannot locate something you just had - merely seconds/minutes/hours ago. What are those pesky mysteries though?


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By Macie Berlin on December 1, 2015

TrackR is thrilled for Black Friday deals - offering Free devices with each exclusive package! We are eager to participate in a retail-sale day that is widely recognized, but how exactly did Black Friday come about?


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By Macie Berlin on November 26, 2015

It doesn’t matter if something is lost for days or for seconds; being able to locate your belongings without having to search at all is beneficial for many reasons.


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By Macie Berlin on November 24, 2015

My heart is racing; my thoughts are jumbled and overlapping one another; I can’t even begin to rush because I don’t know where to start. If today’s technology could keep me from this feeling, I would happily welcome the solution.


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By Macie Berlin on November 23, 2015

Building products, especially those that are tech-based, is hard. In a world where things evolve over night and the “new” becomes old within seconds, developing something that stays current is a bigger challenge than it may seem.


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By Macie Berlin on November 20, 2015

Ever get to see a magic trick up close? A good magic trick? It’s stunning. The impressive part is the outcome, of course, but the first question we want to ask is how?


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By Macie Berlin on November 19, 2015

We spend time, stress and money searching for items that may be right under our noses in the first place. We can’t understand how our “normal” storage for a belonging can suddenly be empty and missing our precious items.


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By Macie Berlin on November 17, 2015

What if we never had to search in the first place? What if lost items didn’t exist? TrackR atlas finds your belongings before you even search.


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By Macie Berlin on November 16, 2015

Aside from being fancy and an instant attraction for home visitors, what are the perks of turning your home into a smart home? There may be more than you think.


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By Macie Berlin on November 6, 2015

There’s a new know-it-all in the tech world, and she is knowledgeable, personable and forthcoming. At your service with a jovial tone and heroic bank of information is Alexa.


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By Macie Berlin on November 5, 2015

Before Chrysler came out with the first key-starter in 1946, cars were self-started or started with a hand crank. When did keys evolve into what they are today?


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By Macie Berlin on November 2, 2015

By social definition, Halloween means creatively expressing oneself in the form of costumes. Why? Why on the last day of October each year do we celebrate this way?


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By Macie Berlin on October 31, 2015

Our own memories are fickle and fascinating in all of their capacity both to remember and forget so many different things. What about our other memory holders though?


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By Macie Berlin on October 30, 2015

Toys that were popular in the past several decades set kids like me up for this admitted defeat, and it certainly would have been nice to have the TrackR technology to keep some of these nostalgic knickknacks organized.


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By Macie Berlin on October 29, 2015

Regardless of how quickly one can sign, seal and deliver, traditional snail mail cannot compete with today’s tech-based communication. Or can it?


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By Macie Berlin on October 28, 2015

I can vividly remember coming home after school as a 12-year-old and watching my mother discover that some of our family’s most prized possessions were gone.


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By Macie Berlin on October 27, 2015

An eye for an eye leaves the whole world blind, but what about the uneven distribution of the world in color? What does the world look like in the eyes of the color blind beholder? What colors are visible, changed or skewed?


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By Macie Berlin on October 22, 2015

TrackR makes it easy to locate your belongings in your own home - even for those who seem to accumulate and store an endless amount of items. Are you truly a hoarder though - a term often misused or misunderstood?


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By Macie Berlin on October 21, 2015

If you’re like me and want to help but don’t feel confident or sure of what to do, here are some easy ways to cut down plastic in your everyday life.


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By Macie Berlin on October 20, 2015

We thank our servers for bringing our food, our baristas for making our drinks and our repair person for fixing our busted items. There are other individuals sprinkled throughout our lives, however, that we often forget to thank!


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By Macie Berlin on October 18, 2015

The right technology can make it easier to take a selfie, talk to grandma or navigate through unfamiliar territory. Sometimes, however, technology can make miracles happen.


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By Macie Berlin on October 15, 2015

Searching for your car key (or keys) can be a headache by itself. Add in extra elements such as snow and the turmoil increases. Here's how to find your car key when its lost in the snow.


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By Macie Berlin on October 14, 2015

In September, Royle Family actor, Ricky Tomlinson, experienced separation anxiety when his keys vanished between the time he set them on a pub counter, stepped away (likely to use the restroom) and came back mere minutes later.


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By Macie Berlin on October 13, 2015

The day started out like any other day. I was minding my own buisness, laying casually next to Car Clicker and Work Key in the comfort of Purse’s soft belly.


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By Macie Berlin on October 12, 2015

As far back as I can remember, my grandparents, Sandy and Marlene, or Mony and Papa as I call them, have exemplified an endearing display of forgetfulness.


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By Macie Berlin on October 10, 2015

Halloween is right around the corner, and while you may have your costume idea set and possibly even your trick-or-treat route planned out, the most important step toward preparation is making sure you and your family are safe this holiday.


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By Macie Berlin on October 7, 2015

The Team at TrackR has just raised a Series A round led by Brad Feld at Foundry Group.


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By Chris Herbert on October 6, 2015

TrackR consistently keeps your keys from being left behind at the gas station, but the actual gas prices are much more unpredictable. Hybrids and electric cars generally serve as top fuel-efficient contenders, but other vehicles that may surprise you as well.


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By Macie Berlin on October 6, 2015

TrackR is here to end your search for your lost items, no matter where you’re traveling to or from, but these are some of the toughest cities to navigate through.


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By Macie Berlin on October 5, 2015

Fall is upon us, though for some regional folks, it certainly doesn’t feel that way. Even if long sweaters, scarves and boots aren’t in the cards for current weather conditions, you can still hone in on some of these Fall styles.


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By Macie Berlin on October 4, 2015

One minute you are filling your tank up with gas and the next minute “you” are going on a shopping spree in zip codes you didn’t even know existed. Credit card theft is all too real, and it can be stressful and time-consuming to clear up.


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By Macie Berlin on October 3, 2015

TrackR works hard to end your search for lost items and keep you organized, but what about real-time events? Find what works best for you to help keep yourself on track and on time!


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By Macie Berlin on October 2, 2015

It is no secret that we live amongst a time that exhibits undeniable use of technology, gadgets, gizmos and more. Let’s take a look at some of the favorites that were once considerably futuristic and innovative.


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By Macie Berlin on October 1, 2015

The TrackR app looks and works great on the new iPhone 6, 6s and 6s Plus to continue to help end your search for misplaced items, but what else is new and improved with the latest release of the iPhone?


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By Macie Berlin on September 30, 2015

Your live-in pet pal is near and dear to your heart, and you love to pamper him or her as much and as often as possible. These things can take a toll on the wallet, however, but it doesn’t mean you have to withhold gifts altogether.


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By Macie Berlin on September 29, 2015

Breakfast is the most important meal of the day. Does it matter what we’re choosing though? A yogurt? A stack of pancakes? Donuts? Here’s what your breakfast may say about more than just your choice in morning cravings.


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By Macie Berlin on September 28, 2015

No matter how you choose to section off or utilize your living room, it is important that you keep it tidy and organized, especially if it serves the purpose of being your place of reprieve.


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By Macie Berlin on September 27, 2015

Luggage costs time and money these days. Regardless of the airline, convenience is lost when having to go through the long processes many airlines require when checking, so here's some tips and tricks for keeping your packing to carry-ons only.


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By Macie Berlin on September 26, 2015

The correlation between intelligence and memory seems to be an obvious one. Without a certain level of intelligence, how can someone retain information? Just how much of an actual correlation is there though?


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By Macie Berlin on September 23, 2015

Your professional life is a unique part of your everyday interaction.While specific acceptable practices may vary from job to job, here are the major faux pas you should avoid as an employee.


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By Macie Berlin on September 22, 2015

Gone are the days when mornings consisted of leisurely sipping your home-ground and brewed coffee while dissecting the many sections of the newspaper at the kitchen table. These sources are great modalities to keep you informed, while still taking your precious time into consideration.


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By Macie Berlin on September 19, 2015

A blended breakfast, snack or even treat is a great, fast way to get your full helpings of fruits and veggies in without feeling famished. On the go? Put a TrackR on your reusable bottle to avoid leaving it at home or in the work place!


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By Macie Berlin on September 17, 2015

I have lost numerous pairs of earrings, bags and sweaters throughout years of putting something down and forgetting to pick it back up. Why?


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By Macie Berlin on September 16, 2015

At some point in our adult lives, we come to a crossroads where social choices and activities are deemed age-appropriate (or not). How do we hold on to our childhood bliss without coming across as immature, unprepared and misfit?


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By Macie Berlin on September 15, 2015

We have so many dates, responsibilities and activities, yet seemingly so few hours. How do we maintain a healthy lifestyle that allows us to get everything done without feeling so stressed?


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By Macie Berlin on September 11, 2015

Time to get to the beach is winding down, but you still have time to make the experience fun for the whole family without breaking the bank or spoiling the kids. Check out these simple ideas to keep a day at the beach worry and cost-free.


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By Macie Berlin on September 10, 2015

Adjusting to dorm life can be difficult, and if you don’t settle in at the beginning, the process gets increasingly harder. Here are some great tips and reminders for acclimating to your new living situation.


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By Macie Berlin on September 9, 2015

Looking to relocate with your best companion? Check out the top dog-friendly cities who understand the importance of keeping your four-legged roommate active and accepted. No matter where you are, keep your dog safe and secure with TrackR Bravo and its waterproof case!


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By Macie Berlin on September 8, 2015

Rather than waste the day away, use this hard-earned holiday as an opportunity to learn, spend time with your loved ones and be outside before the weather gets cooler. Here are some specific ways to celebrate Labor Day today.


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By Macie Berlin on September 7, 2015

Don’t let living easy on a Sunday morning only be a distant dream. Whether you’re gearing up to restart your week or relishing in the end of it, enjoy your caffeine fix by turning your coffee cup into one of these tasty treats without ever leaving the comfort of your home.


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By Macie Berlin on September 6, 2015

What do your grocery shopping habits say about you? See which of these behaviors you relate to and what it says about more than just how and when you roll down the aisles to stock your refrigerator.


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By Macie Berlin on September 5, 2015

What’s a fashion show without a runway full of long, lanky models displaying the latest and greatest garments? If you’re Best Buy Canada, the answer is a wearable technology fashion show.


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By Macie Berlin on September 4, 2015

While one of the most endearing elements of a road trip is the lack of a specific agenda or known outings, there are things that you want to plan ahead of time before you hit the open road. TrackR is teaming up with Automatic in order to save time and money on your next road trip.


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By Macie Berlin on September 3, 2015

Feeling safe is one of the most important attributes anything or anyone can provide us when it comes to traveling. We are automating advancements to catch cabs and map out routes quickly and efficiently, but what good are these travel perks if we can’t provide the most important element - safety?


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By Macie Berlin on September 2, 2015

Football season is upon us, which means Sundays are full of food, television and friends. Do you love hosting games, but hate spending the extra cash? Here are some great tips for tuning in with a crowd while keeping both your guests and wallet happy.


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By Macie Berlin on September 1, 2015

The start of school is upon us, and whether you’re leading the classroom or trudging back to a desk, now is the time to ensure you are ready to go. Rather than sulk in those summertime blues, use these five tips to help you prepare for your return.


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By Macie Berlin on August 31, 2015

Losing your belongings can be such a pain. Whether you dropped your keys or got your wallet stolen, we want to protect you! We have the largest Crowd GPS network that can help you recover lost items quickly and WITHOUT stress!


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Chris

By Chris Herbert on August 12, 2015

If you are a new hw startup, creating retail packaging for the first time can be a daunting task. There is a lot to consider and a lot of places where the process can go astray. Here is the process we took when designing the TrackR bravo retail packaging.


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By Chris Herbert on August 12, 2015

Design First Product Development


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By Chris Herbert on August 12, 2015

Chris's Favorites of CES 2015


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By Chris Herbert on August 12, 2015

Our Crowd GPS Network is expanding - check out our coverage map!


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By Chris Herbert on August 12, 2015

So now that you've launched your crowd funding project, what happens next? It's time to manufacture your product!


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By Chris Herbert on August 12, 2015

We got in the final round of bravo samples before we ship - and they are better than ever!


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By Chris Herbert on August 12, 2015

We just made a quick video showcasing our new Android app! Let us know what you think!


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By Chris Herbert on August 12, 2015

A quick overview of how Facebook is using Bluetooth Low Energy iBeacon technology to enhance your Facebook experience.


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By Chris Herbert on August 12, 2015

Running out of fresh game ideas to keep you and your children entertained this summer? Check out these 3 awesome games to play with TrackR devices!


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By Jeremy Fish on August 11, 2015

Summer is in full swing! Go out, take advantage of the warm weather and make the most of your summer before it comes to an end! Here is a list of 10 things you need to put on your summer bucket list!


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By Jessica Lam on August 10, 2015

Crowd GPS is a innovative alternative to traditional GPS and offers customers a subscription free way to locate and recover lost or stolen items such as bikes, pets, and more.


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Chris

By Chris Herbert on August 10, 2015

These few quick and easy tips will help you to promptly locate your misplaced keys so you can be on your way.


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By Jessica Lam on August 10, 2015

By knowing that your belongings are safe and secure this summer season, you can focus on what really matters -- relaxing and having fun! Here are 5 places that TrackR will come in handy this summer.


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By Jessica Lam on August 10, 2015

We've all heard of bluetooth, but what is it exactly, and how does it work?


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By Jeremy Fish on August 10, 2015

Summer heat and humidity take their toll on humans and animals alike. The summer season can be especially difficult for pets. Having an ever-present coat of thick fur definitely makes staying cool more of a challenge!


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Headshot happyzboard

By Jeremy Fish on August 10, 2015

Okay - so you know what Crowdfunding is (It’s raising Funds from a Crowd, DUH!), but what does that mean for small business, startups, and Innovators?


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Headshot happyzboard

By Jeremy Fish on August 10, 2015

Life is hectic, and it is all too easy to become distracted and put something down where it doesn’t belong. What is the strangest or most unusual place a missing item of yours ever turned up?


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By Jessica Lam on August 10, 2015

Here are just a few of the ways TrackR can help you as a parent manage your busy life, and save you time and potential frustration.


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By Jessica Lam on August 10, 2015